Product Launch the Microsoft Way


Faster time to market, lower costs, increased marketing return on
investment, and higher revenue. In Product Launch the Microsoft
Way, James Mastan reveals inside knowledge for an effective product
launch based on proven, real-world Microsoft product launch
concepts and techniques.
Companies of all sizes and in any
industry will benefit from this
knowledge.

How often have you told yourself: "If I
had only known this before I started
it would have made things a lot
easier!" Never tell yourself that again,
at least as it relates to a product
launch! If you are considering,
planning, or are involved in a product launch right now, Product
Launch the Microsoft Way will provide the critical launch elements
and programs you need to know to pull off a successful launch. Learn
the end-to-end business and marketing concepts and product launch
best practices based on Mastan’s personal experience in leading and
participating in multiple product launches over 14 years as Director
of Marketing at Microsoft. Whether you are new to marketing, a highly
experienced marketer, or involved in technical product development,
the knowledge gained from this book will help maximize launch
effectiveness and possibly help your career. Microsoft is well-known
for its marketing expertise. Product Launch the Microsoft Way distills
years of Microsoft marketing and product launch expertise into one
convenient book, providing an in-depth “How-to” for all aspects of a
product launch. Public relations, strategy, channel and partner
programs, customer programs, positioning, post-launch sustaining
marketing and much more are covered in-depth in this unique book.
If you could increase the effectiveness of your marketing and product
launch strategy and execution, what would it mean to your business?
“Mastan’s detailed and pragmatic approach to teaching
launch concepts and techniques based on his extensive
Microsoft experience really nails the topic. Fills a
significant gap in marketing and product launch
knowledge.”

-Pam Radford, Group Account Director,
McCann Relationship Marketing (MRM) Worldwide

“In Product Launch the Microsoft Way James Mastan
provides a holistic perspective on successfully taking a
product to market based on his extensive experience at
Microsoft, one of the world’s foremost marketing
companies. A must-read for both experienced marketers
and those less-experienced marketers who want to learn
what it really takes to launch a product.”

-Cathy Pricco, Senior Strategy Consultant, West   
Monroe Partners

“James Mastan has successfully captured the unique
blend of artistry and discipline needed for a successful  
product launch in a powerful easy to read and use guide.”

-John Zagula, former Microsoft head of Global   
Campaigns, author of The Marketing Playbook, and
partner at Ignition Partners

“Product Launch the Microsoft Way offers a unique,
valuable, and practical perspective to help companies
learn effective product launch techniques.”

-Peter Gavalakis, former Product Marketing Manager,
Intel Corporation
Price: $49.99 (U.S.)
Book Specifications
Title: Product Launch the Microsoft Way
Author: James Mastan
Published: June 2008
Publisher: Commercio Press, LLC
Page Count: 420
Cover: Hardback, 4-color dustjacket
ISBN-13: 978-0-6152-0946-3
Library of Congress Catalog Card Number: 2008928828
Copyright: Copyright (c) 2008 James P. Mastan All Rights Reserved
Services
Product Launch the Microsoft Way is a comprehensive
and convenient launch playbook, providing the detailed
"How-to" for all the business and marketing efforts
required for an effective product launch.
Blue Rain Marketing, LLC
15127 NE 24th St., Ste. 17
Redmond, WA, 98052


Tel. 425-417-1766
info@bluerainmarketing.com
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