Sharply defining the core value proposition of your business, product, service, or program is
   critical to the success of your business. The messages you convey need to specifically map to
   the value of your offering relative to the needs of your target audience. Blue Rain can help
   you define these core needs and value drivers, and position them in an appropriate manner for
   your audience.

   Positioning and Messaging Services

   Blue Rain offers the following services to help you define and communicate your positioning
   and messaging:

    •        Market research to understand the key needs and value affinity of your customers to
             your product, service, or brand offering
    •        Creation of positioning frameworks using the proven standard Microsoft positioning and
             messaging framework
    •        Copywriting services to translate and fine-tune your existing messaging into clear and
             actionable copy for your marketing materials or website copy
    •        Review of existing marketing materials and collateral to assure consistency of positioning
             and messaging throughout
    •        Competitive SWOT analysis

    Positioning and Messaging Costs

    Costs for this service depend on the scope and length of the project. Please contact Blue Rain Marketing
    at
info@bluerainmarketing.com to discuss your needs.
Positioning and Messaging
Services
Blue Rain Marketing, LLC
15127 NE 24th St., Ste. 17
Redmond, WA, 98052


Tel. 425-417-1766
info@bluerainmarketing.com
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