
Sharply defining the core value proposition of your business, product, service, or program is critical to the success of your business. The messages you convey need to specifically map to the value of your offering relative to the needs of your target audience. Blue Rain can help you define these core needs and value drivers, and position them in an appropriate manner for your audience. Positioning and Messaging Services Blue Rain offers the following services to help you define and communicate your positioning and messaging: • Market research to understand the key needs and value affinity of your customers to your product, service, or brand offering • Creation of positioning frameworks using the proven standard Microsoft positioning and messaging framework • Copywriting services to translate and fine-tune your existing messaging into clear and actionable copy for your marketing materials or website copy • Review of existing marketing materials and collateral to assure consistency of positioning and messaging throughout • Competitive SWOT analysis Positioning and Messaging Costs Costs for this service depend on the scope and length of the project. Please contact Blue Rain Marketing at info@bluerainmarketing.com to discuss your needs. |

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