New Book! Learn the marketing and product launch secrets, techniques, and
best practices of the Microsoft marketing machine!
Product Launch the Microsoft Way distills years of Microsoft marketing and product launch
expertise into one convenient book, providing an in-depth “How-to” for all aspects of a
product launch. Public relations, strategy, channel and partner programs, customer
programs, positioning and messaging, business development, post-launch sustaining
marketing, customer relationship management, marketing BOMs, SKU planning, and much
more are covered in-depth in this unique book.  
Product Launch the Microsoft Way is a new
book by Blue Rain Marketing founder James Mastan. After 14-years of marketing and launch
experience as  Microsoft Director of Marketing and 20 years of industry experience, Mastan
reveals the inside details and secrets of effective marketing and product launch techniques
honed after leading or participating in countless product launches and marketing programs.
Build your skills and knowledge with this unique book...
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From strategy projects to marketing execution, Blue Rain Marketing has completed
numerous projects across key marketing and business disciplines, spanning a wide range
of industries including software, IT services, legal, expense management, Web
services,and telecommunications, among others.
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