Client Success: Product Roll-out/Launch Plan
Client: A large software firm
Problem: The client was launching a new Software as a Service
(SaaS) offering but did not have a product launch and roll-out plan
created
Approach: Blue Rain Marketing structured a launch plan for the client,
including to- and through-partner go-to-market and readiness
programs, pricing, PR, events, web infrastructure, and more.
Results: The launch plan was used as the basis for other groups to
engage with the client and take the product to market