Client Success: Updated Corporate Positioning
Client: A mid-market telecommunications firm
Problem: The client needed to revamp their corporate and lead product positioning and
the messages they took to market.
Approach: Blue Rain Marketing analyzed the in-market positioning of key competitive
firms. In addition, interviews and discussions were held with the client’s senior
management to determine and discuss what perceived attributes they felt should be
associated with their firm. Existing client corporate positioning, taglines, and key
message points were analyzed relative to competition to determine potential unique
and differentiating positioning points.
Results: The analysis resulted in new unique and differentiating positioning points for
their firm and the lead product. A new sell-in PowerPoint deck was created to reflect the
new positioning, which included an updated and edgier creative look and feel for their
firm.