Client Success: Advertising
Client: An aggressive, growth-oriented Value Added Reseller
(VAR) selling various hardware and software products, with
accompanying services, located in the eastern United States
Problem: Growth was stalling, and options to continue
acquiring new customers were unclear
Approach: Identify and evaluate potential growth drivers.
From the analysis it was apparent that ineffective lead
generation was a clear blocking issue to growing through new
customer acquisition. Various lead generation mechanisms
were evaluated. The client business model was based on
one-to-one relationships for success, so in-person seminars
were determined to be the highest ROI mechanism for lead
generation and new customer acquisition
Results: A seminar event was developed by the client, and
Blue Rain Marketing developed effective marketing copy and
designed a newspaper advertisement to create awareness
and customer sign-ups for the event, handling both
advertisement design and cost-effective ad placement for a
two week run in key local newspapers